Less marketing talk, more marketing action. Founder-led marketing support for healthcare and medtech teams.
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Hyfen was built from firsthand experience leading marketing teams in healthcare and medtech. As a founder-led agency, we understand where marketing often breaks down not in strategy, but in the day-to-day execution required to keep work moving.
While agencies of record play an important role in setting direction and leading major initiatives, many teams need a faster, more affordable partner to support ongoing execution without added complexity. Hyfen works as an extension of your team, providing consistent, LMR-compliant, high-quality marketing support for the smaller, ongoing projects that require speed, attention to detail, and reliability.
Headquartered in San Jose, California, Hyfen brings deep healthcare and medtech experience and a strong understanding of legal, medical, and regulatory requirements. Our approach is collaborative and practical, designed to integrate seamlessly into your existing marketing ecosystem while helping you move faster without compromising quality.
Meet the Founder
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Rigo Magaña is a marketing and communications leader with 18 years of experience turning strategy into action across healthcare and medtech, in the U.S. and globally. He has led marketing at companies including Sight Sciences, Iridex, Cordis, and Cardinal Health, as well as other Silicon Valley organizations.
Rigo previously founded Innovar Marketing, a marketing agency, and Vendwize, a food and beverage company he later successfully sold. He holds an MBA, speaks Spanish, and his hands-on experience with internal teams and agencies of record shapes Hyfen’s practical, results-driven approach.