Fractional Marketing Leadership Explained
As companies grow, marketing needs often change faster than org charts. At certain stages, teams need experienced leadership to set direction, make decisions, and keep execution moving, but hiring a full-time senior marketer is not always the right next step.
When I was leading marketing teams, I often wished I had someone I could rely on at the director level. We did not need a full-time hire, but we did need experienced guidance. In many cases, ten to fifteen hours per week of focused leadership would have made a meaningful difference in clarity, prioritization, and execution.
That gap is exactly where Fractional Marketing Leadership fits.
Fractional Marketing Leadership provides senior, director-level marketing guidance without a full-time hire. It offers a practical way to bring in experienced leadership on a part-time basis, with hands-on involvement that connects strategy with action.
Why This Model Exists
Many healthcare and medtech companies reach moments where marketing becomes more complex. A product launch is approaching. A key leader has left. The team is growing but still finding its footing. Strategy is clear, but execution needs direction and prioritization.
In these situations, companies often face a difficult choice. They can move forward without enough leadership support, or they can commit to a full-time hire before the timing feels right. Fractional Marketing Leadership offers a third option that delivers experienced guidance sized to current needs.
Instead of waiting months to hire or placing additional strain on internal team members, teams gain immediate access to senior-level thinking and decision-making.
What Fractional Marketing Leadership Looks Like in Practice
This service delivers hands-on leadership, not just recommendations. Engagements typically range from 10 to 20 hours per week, allowing enough time to contribute meaningfully without adding unnecessary overhead.
Support may include marketing strategy development, initiative prioritization, product launches, alignment across teams and partners, and improvements to workflows and execution. The role integrates directly with your internal team and existing agencies or vendors to ensure continuity and momentum.
Who Leads This Work
Fractional Marketing Leadership at Hyfen is led directly by Rigo Magaña.
I bring more than 15 years of experience leading marketing teams in healthcare and medtech, with a focus on product launches, growth-stage execution, and building scalable marketing functions. This is not a consulting-only role. I work alongside your team, helping make decisions, remove blockers, and keep initiatives moving forward.
For those interested in my background, experience, and previous roles, you can visit www.rigomagana.com, where you will find my resume and additional context on my career.
When Fractional Marketing Leadership Makes Sense
This service is especially effective for companies that are preparing for a product launch, navigating a leadership transition, scaling marketing without senior internal leadership, or maintaining momentum while building an internal team.
It is a practical option for teams that need experienced guidance now rather than months from now.
Why Companies Choose a Fractional Approach
The strength of this model lies in flexibility and focus. Companies gain access to senior-level expertise while maintaining control over scope, time, and cost. There is no full-time headcount to manage, and the engagement can evolve as needs change.
Just as important, fractional leadership brings confidence to teams. Decisions are made more quickly, priorities are clearer, and strategy consistently turns into execution.
How Hyfen Approaches Fractional Marketing Leadership
At Hyfen, Fractional Marketing Leadership complements our subscription services by adding senior guidance when execution alone is not enough. Whether supporting a launch, guiding a team through transition, or helping build internal capacity, the goal remains the same. Help teams move forward without adding complexity.
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If you are looking for experienced marketing leadership without the commitment of a full-time hire, get in touch to see if Fractional Marketing Leadership is the right fit for your team.