Email Marketing Without Adding to Your Workload

When I was leading a marketing team, I knew email was one of the most cost-effective ways to connect with customers. It was inexpensive, measurable, and powerful. Yet despite its potential, I rarely had the time or bandwidth to consistently plan, write, design, and send emails week after week.

I quickly realized this challenge was not unique to my team. Many small healthcare and medtech marketing teams understand the value of email marketing, but maintaining consistency and quality requires dedicated time and resources that most teams simply do not have.

That insight led us to create the Email Marketing subscription, a service designed to handle the heavy lifting while keeping your communications relevant, compliant, and on brand.

With this monthly subscription, we manage the full process, including light strategy, content creation, design, deployment, and ongoing performance tracking. All emails are prepared for submission through your internal Legal, Medical, and Regulatory review process, and nothing is published without your team’s review and approval. If needed, we can also support and streamline that review workflow. 

Each week, your audience receives a polished, professional email delivered through your existing Customer Relationship Management platform or a new HubSpot instance, if required. Clear analytics and engagement reporting ensure you always know what is resonating and can refine messaging over time.

One Simple, Core Offer

Our Email Marketing subscription is designed to make staying connected with your audience effortless. Most teams use it to send one email per week focused on informing customers about important updates, events, product news, clinical updates, or educational resources. By providing consistent, high-quality communications, your team can maintain visibility, build trust, and strengthen relationships without adding work to your internal schedule.

The subscription is fully flexible to your needs. As your team grows or your goals evolve, and as we monitor performance, we can adjust cadence, messaging, and content focus while keeping compliance and quality at the forefront.

Owning Your Email Database

If you do not already have an opt-in email database, we can help you build one. We support compliant list growth through your website, trade shows, webinars, and other digital touchpoints.

Most importantly, you own the database. Your audience, your data, and your customer relationships remain fully under your control.

A Real-World Example

One of our clients, a medtech company targeting ophthalmologists and optometrists, did not have an email database and relied on third-party media partners to send announcements such as event invitations, product launches, and company updates. Each email distribution cost more than $2,000, which limited how often they could communicate.

After working with Hyfen, we helped the team build a compliant opt-in email database from the ground up. Today, their list includes more than 2,500 subscribers and continues to grow by over one hundred new contacts each month. Subscribers are captured through their website, trade shows, webinar registrations, social media, and other channels.

The audience now receives a weekly email, allowing the company to stay consistently connected without paying large fees to third-party media partners. Unsubscribe rates average around ten contacts per month, and open rates exceed 35 percent, which are strong indicators of relevant content and a healthy, engaged audience. These metrics allow us to continuously refine messaging and improve performance over time.

Founding Member Opportunity

To launch this service, we are offering a Founding Member rate to a limited number of early partners. Founding members receive the same level of care, compliance, and execution, while helping shape how the service continues to evolve. Availability is limited to the first ten subscribers, and details are shared directly.

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Ready to simplify your email marketing and stay connected with your audience? Contact us to see if our Email Marketing subscription is right for your team.